ARUSHA: TANZANIA tour operators have been equipped on how to tap into the booming Indian outbound travel market, currently worth 18.8 billion US dollars (about 50.7tri/-).
A renowned USA travel expert Stephen Richer shared incredible insights on Indian burgeoning outbound travel market with Tanzania Association of Tour Operators (TATO) over the weekend in Arusha.
Mr Richer emphasised the rapid expansion of Indian outbound travel, noting that approximately 13 million Indians travelled internationally in 2022. This figure represents 61 per cent of the pre-pandemic peak recorded in 2019.
Projections indicate that by 2040, the number of Indian international travellers could soar to between 80 and 90 million.
Additionally, India’s middle class is expected to increase its annual spend on international travel to 55.3 billion US dollars (about 149tri/-) by 2034, a substantial jump from the current 18.8 billion US dollars (about 50.7tri/-).
This flourishing market has captured the attention of global hotels, airlines and destinations, all eager to secure their share.
“Tanzania tour operators are uniquely positioned to attract a significant portion of Indian outbound travel,” Richer stated.
According to him, Tanzania’s geographical proximity and other attributes provide it with several competitive advantages over alternative destinations.
Mr Richer outlined Tanzania’s compelling attractions, highlighting its outstanding cultural assets and exotic wildlife.
Tanzania boasts globally renowned natural wonders such as the Serengeti National Park, Mount Kilimanjaro and the Zanzibar Archipelago.
These destinations offer unparalleled opportunities for wildlife safaris and cultural experiences.
Tanzania’s ease of access via air travel is another key advantage. The country has well-connected international airports, including Kilimanjaro International Airport, facilitating convenient travel from India.
Moreover, Tanzania’s capability to cater to family and group travel enhances its competitive edge.
“The destination is well-equipped to accommodate large groups and families, with a variety of accommodations ranging from luxury lodges to budget-friendly options, which are highly preferred by Indian holidaymakers,” Richer explained.
Language also plays a vital role. English is widely spoken in Tanzania, ensuring seamless communication for Indian travellers, who often prefer destinations with no language barriers.
Richer further highlighted the presence of Indian cuisine in Tanzanian hotels and restaurants as a significant draw.
Familiar food options make the travel experience more comfortable and enjoyable for Indian visitors.
The large Indian diaspora in Tanzania is another factor that could attract more Indian travellers.
This community offers a familiar cultural touchstone, helping to host and welcome Indian tourists.
Tanzania’s affordability also makes it competitive compared to other international destinations, as it offers a range of budget-friendly travel packages.
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With its breathtaking landscapes and rich wildlife, Tanzania presents numerous photo opportunities that resonate well with modern travellers who enjoy sharing their experiences on social media.
“Given these advantages, Tanzania and East Africa are well-positioned to experience significant growth from the Indian market,” Richer concluded.
Tanzania’s strategic positioning, cultural appeal, ease of access and diverse accommodations make it an attractive destination for the rapidly expanding Indian outbound travel market, he noted.
In her remarks, Ms Devotha Mdachi, Head of the Communications and Marketing Unit at the National College of Tourism, emphasised the potential for Tanzanian tour operators to attract Indian outbound travellers based on insights provided by Mr Stephen Richer.
“By implementing these strategies, Tanzania has the opportunity to capture a significant portion of the 55.3 billion US dollars (about 149tri/-) that India’s middle class is expected to spend on international travel by 2034, fostering growth and prosperity in our tourism industry” she stated.
Ms Mdachi, the former Managing Director of the Tanzania Tourist Board (TTB), disclosed that plans are in advanced stages for an ambitious project in partnership with TATO aimed at engaging the Indian market.
Led by Mr Richer, the initiative will focus on four key areas: tourism assets assessment, tourism development, training and a marketing blitz.
TATO Board Member, Mr Vinay Sapra, pointed out that Indian travellers usually travel in April-May and November, aligning with Tanzania’s low tourism season.
“This timing presents a prime opportunity for local tour operators to appeal to the Indian market,” he said.
“Indian travellers seek familiar affiliations, such as food and though price-sensitive, they value quality tourism products and services,” Mr Sapra added.
He noted that Indian tourists have a strong interest in safaris and Mount Kilimanjaro climbs.
“TATO is looking into ways to bridge the gap between Tanzania and India by collaborating with Indian tour operators and exchanging information,” he concluded.
In closing, TATO Executive Director Mr Elirehema Maturo expressed his appreciation for the valuable insights shared by the American tourism expert with association members.
He pledged to work with the expert to tap into the growing Indian market.
Furthermore, Mr Maturo encouraged Mr Richer to promote the extensive tourism investment opportunities in Tanzania on a global scale, raising awareness of the country’s potential.
